Pillow Fart ... uh ... Fort

The importance of typography in merchandising.

So I’m in Target walking through the home furnishing department and wander down the kids’ bedroom aisle and this label catches my eye.

Pillowfort

Do you see it?

In an informal group on Facebook, I posted the original picture. All respondents, admittedly a small sample with a skewed sense of humor like mine, reported reading the label the same way I did.


A is for pillowfart

I’d love to make up a whole bunch of “a” stickers and put them on the Pillowfort merchandise so people like me wouldn’t have to look twice to see if it says what it looks like it says.


Pillowfart by Target

Not entirely inappropriate for children’s bedding. Maybe it really is supposed to say that.